Highly recommended by Pamela Slim (of Escape from Cubicle Nation fame). What caught my attention was the fourth bullet point on what the book covers:
- Why you do need to practice to appear spontaneous
- How your brain drives your body language which can make you lose credibility (or gain it) before you even open your mouth
- The specific steps to build great trust and credibility with your audience
- Why the "Tell em what you are going to tell em, tell em, tell em what you told em" presentation structure that has been the standard for years is totally wrong. (I gulped a bit on that one, since I used to teach this)
- How to structure the content of your presentation for maximum impact
- Where to start if you are considering professional speaking as part of your business model or marketing strategy
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